The objective of this video project was to create an audiovisual production that positions Entornos CR as a company with experience, solidity, and trust. From the early stages of pre-production, including music selection, the creative direction was guided by the intention to project a calm and concise tone, reinforcing the company’s formal and professional identity.

One of the main challenges was to deliver both a full-length video for YouTube and three shorter versions tailored for social media. With this in mind, the structure of the original video was carefully planned to ensure that the story could be adapted and edited into shorter formats without losing coherence or impact. This approach allowed for efficient multi-platform use while maintaining consistent messaging.